Luxury townhomes fuse design and technology
Photo courtesy of Aldersgate LLC.
Each one of the 87 townhomes in the ParkWest Townhomes community in Camarillo, California, reflect a connected home strategy that combines high style and high technology.
Each of the units in the multifamily project come equipped with an ELAN smart home automation system, including an ELAN smart home controller, video doorbell and intercom, a smart thermostat, and lighting controls that are all installed by local ELAN integration partner Secura Com.
“Homebuyers want to move into a finished, personalized, and tech-rich home,” ELAN Director of Builder Services Bret Jacob said today. “The ParkWest Townhomes development is being marketed as the perfect combination of high style and high technology. In fact, the ELAN system is the headline in the development’s marketing materials.”
According to Jacob, developer Aldersgate LLC understands the importance of offering smart home control to its tech-centric buyers. Working with Secura Com makes it possible to provide a base system that can then be personalized to meet the individual lifestyle needs of each user.
The standard ELAN solution ensures that homeowners arrive to a well-lit house, are able to talk to a visitor at the front door from anywhere in the world, and can enjoy climate control that provides both comfort and energy efficiency. The system can be expanded and personalized through four upgrade packages.
The “Peace of Mind”package adds an app-controlled smart door lock, smart garage door opener and a surveillance camera for the garage so that the homeowner can talk to a front door visitor and let them in the door or garage remotely from the app.
The "Safe & Sound” package includes a fully integrated security system that can be armed and disarmed via touchpanel or remote. The system also reacts to specific security events. For example, the fire alarm can shut off the HVAC to prevent smoke from spreading through the house while key interior lights automatically turn on to help the owner exit the home.
For music lovers, the “Music Everywhere” package adds whole-home audio with four stereo music zones and eight in-ceiling speakers. Plus, the speakers are part of the intercom system and announce security alerts.
The “Media Room” package adds a 5.1 surround audio system with in-ceiling speakers, a sub-woofer, AV receiver and a smart remote to control it all.
According to Secura Com lead technology integrator Ramon Airington, the new packages help him to sell significantly more upgraded systems. “The ELAN program allows us to work with buyers who might not have purchased a system if it was not so seamlessly integrated into the home design process,” Airington explained. “It’s easy for us to work with buyers to add the upgrade packages because ELAN is extremely easy to use and integrates well with every home sub-system. Each upgrade package enhances the standard while personalizing to the homebuyer’s lifestyle.”
Marshall Pepperman, owner and president of Marshall’s Design Inc., the design center responsible for meeting with ParkWest buyers to customize elements like flooring, counters, and now, technology, asserts that smart home personalization is absolutely the future of home buying.
“The home experience is trending towards personalization,” he said. “With the ELAN New Home Program at ParkWest, we can step away from complicated technical jargon about smart home automation and introduce it for what it is: a lifestyle. ParkWest buyers will have the ability to make high-end technology decisions during the design process, which makes the integration experience easier for them, and provides the builder with an enormous advantage over the competition.”
The ELAN New Home Program helps developers create complete and effective connected home strategies offering ELAN dealers and builders a complete range of benefits including aggressively priced and powerfully featured base packages, extremely important “sell-through” services, outstanding direct manufacturer product and marketing support and project oversight, and industry-leading model home and incentive programs. The program’s benefits to homebuyers are equally strong, including that the award-winning ELAN control system user interface is exceptionally easy to use and can be personalized for each individual tenant."