Sherwin-Williams introduces new color sampling Web app

| by Teena Hammond
Sherwin-Williams introduces new color sampling Web app

Next time someone is inspired by a great image on Pinterest or another website and they want to replicate the colors in their bedroom or bathroom, it's easy to figure out the palette of paint hues.

Sherwin-Williams just introduced an interactive tool called Chip It! that allows people to select any online image and instantly identify which Sherwin-Williams paint colors correspond to the colors in the picture.

"You go onto a website that's When you go on that website it will prompt you to take an icon called Chip It! and put it onto your Web browser. Once you do that you can then go to literally anysite on the Internet and pull up a picture or a photo or something that you like the colors, hit Chip It!, and it will show you the colors," said Karl Schmitt, vice president of marketing research and design for Sherwin-Williams, while demonstrating the interactive tool at the NAHB International Builders' Show in Orlando, Fla.

Users can add the Chip It! bookmarklet to their Internet browser toolbar. This bookmarklet allows users to identify up to 10 Sherwin-Williams paint colors represented in online photos simply by scrolling over the image. From there, consumers can add the photo and corresponding color palette to their Chip It! profile, share the creation socially or print it out.

"We know that finding the right color is the biggest roadblock for consumers when they are ready to paint a room — they want it to be right the first time," said Jackie Jordan, director of color marketing for Sherwin-Williams, in a press release. "Consumers seek inspiration from a wide range of places. We want to help them take that inspiration and turn it into a reality. Chip It! delivers perfectly."

Watch ProudGreenHome Editor Teena Hammond interview Sherwin-Williams' Schmitt about the app:

Find out more about the Chip It! tool:

Read more about paint options for the home.

Topics: Interior Design, Paint | Low VOC and No VOC

Companies: NAHB, Sherwin-Williams

Teena Hammond
Teena Hammond has published more than 2,000 articles in People and W magazines, Women's Wear Daily, and in dozens of newspapers and books. She also wrote a home improvement, remodeling and decor column that ran in Gannett newspapers nationwide. She's interested in all things green and would love to hear from you with your story ideas.

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