Colgate brings water conservation awareness to the big game audience

| by Larry Acker
Colgate brings water conservation awareness to the big game audience

Bringing worldwide attention to the water crisis, Colgate toothpaste’s :30 Super Bowl commercial made millions viewers aware how much precious water is wasted by a bad habit.  The bad habit is running the water while brushing your teeth.  The average person still doing this wastes an average of four gallons of water each brushing.  This equates to 3,000 gallons of water per year for each person.  A family of four wastes 12,000 gallons of water needlessly every year. Do the math for the number of homes in your community and you will realize how significant it is to simply shut the water off while brushing your teeth.  

Another wasteful habit many men do at the same sink is to leave the hot water run while shaving.   In this case you are not only wasting water but additional dollars to heat the water.  Time to break some old habits and save a lot of water and hard-earned money.

Advanced Conservation Technologies (ACT) D’MAND and its proven, patented and Department of Energy-recognized plumbing enhancement, Structured Plumbing® is saving millions of gallons of water annually.  Their recirculating pump returns the ambient water sitting idle in a home’s hot water line back to the hot water tank or tankless heater at the push of a button.  The ACT D’MAND Kontrols System® saves over 10,000 gallons of water per household from being wasted while waiting for hot water.  In addition, the point-of-use receives hot water in three to five seconds instead of several minutes.  The annual savings for the homeowner is about $300.   The ROI is less than two years.

For more information on the technology, applications and certifications visit

Topics: Water Saving Devices

Companies: ACT D'MAND Systems

Larry Acker
Larry Acker is the CEO of ACT, Inc. D'MAND Kontrol Systems®. Involved with energy, water and energy conservation for 45 years, Larry is considered a leading authority regarding residential water and energy efficiency. Larry has been a featured speaker at major conferences throughout the world supporting ASHRAE, IAMPO, AWWA, ACEEE, PHCC and SB-08. Larry has written featured articles for National Trade Magazines and was the Chairman of the Pacific Coast Builders Conference in 2001. www

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