Defensive building products expanding with Jersey Shore rebuild
As the weather takes a turn for the worse, unprotected lumber on building sites is vulnerable to moisture-related problems.
But more builders are turning to defensive building products such as those from Eco Building Products. Defensive building products are those designed to withstand contact with moisture and other hazards to prevent problems in the built environment.
Eco Building Prducts is gearing up to serve builders who want to protect their lumber and avoid moisture-related problems such as mold in their buildings. The company is also working with rebuilding projects from Hurricane Sandy in the Northeast.
Eco Building Products Inc. manufactures treated wood products that are protected against fire, mold/mycotoxins, fungus, rot-decay, wood ingesting insects and termites through a coating with a proprietary eco-friendly chemistry utilizing ECOB WoodSurfaceFilmTM and FRC™ technology (Fire Retardant Coating).
The company's Fair Lawn, New Jersey facility is busy, targeting Sandy rebuild projects.
"From the tip of Long Island in Water Mill, New York to Atlantic City, New Jersey, Eco is finding more and more builders, contractors and architects that want to be a part of this movement as Eco Certified Defensive Partners," said Steven Conboy, president and CEO.
The company's Eco Red Shield protected lumber is available in retail stores in New York and New Jersey, and is now being supported with contractor's sales by Builders' General Supply Co. of New Jersey, which offers whole-house pack sales.
Conboy said the company plans to extend is market with a national wholesaler, allowing the company to expand into new market areas.
"The builders and architects that have joined Eco in this defensive movement are the leaders in the Industry, guys like Shelly Kahan at Interstate + Lakeland Lumber saw this product emerge some three years ago," Conboy said. "Now the forward-thinking team at Builders' General Supply Company represents the Industry's leaders that start these trends. If you look at the retail side of this advanced framing lumber segment, the biggest and the best recognize that this trend was not going away. The wholesalers are the last to make their move because they take positions in products that are moving in the industry. At Eco, we target the builder and contractor looking to create trends as they help us create the demand, not the supply chain itself. With Builders' General, we met some of their top builders that want to raise the bar along with us and now we step back and let the supply partner take it the rest of the way throughout the Jersey Shore. While this group is excellent at selling lumber, they really shine in their marketing efforts making this opportunity very rewarding for us. In short, they understand this product being the future and they'd rather be a part of this movement than fighting against it."
TJ Shaheen, vice president of Builders' General Supply Company, noted that company will launch advertising including radio spots for Monmouth, Middlesex, and Ocean County, New Jersey and from Staten Island, New York to Long Beach Island, New Jersey and print ads running in the same region.
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Companies: Eco Building Products