One small trip to your attic could lead to big energy savings

One small trip to your attic could lead to big energy savings

Photo via Shutterstock

In houses across America, poorly sealed and under-insulated attics are taking money out of homeowners’ pockets through high utility bills.

To help homeowners take control over high utility bills CertainTeed Corporation, a leading brand of building products, has teamed up with the U.S. Environmental Protection Agency’s (EPA) ENERGY STAR program for its Rule Your Attic! campaign.

Now in its second year, Rule Your Attic! is a fun, multi-media, consumer-focused outreach campaign that utilizes the reach of social media to help homeowners understand the benefits of properly sealing and insulating their attics and encourage action, either through DIY projects or by working with a contractor. ENERGY STAR and CertainTeed have come together to provide homeowners with the tools and resources they need to properly seal and insulate their homes.

“Most homeowners don’t realize how much money they are throwing away over something that has such a simple solution,” said Doug Anderson, project manager of the ENERGY STAR Seal and Insulate team. “Sealing up air leaks and adding insulation to recommended levels in the attic or basement (or crawlspace) can save homeowners up to 10 percent on their annual utility bills…even more than 10 percent if you live in a Northern climate.”

Homeowners can participate in the campaign by following these easy steps:

1. Take that first step and go into your attic.

2. Measure the insulation levels in the attic floor. 

3. Take a photo or shoot video of you while you’re measuring.

4. Post photo or video on ENERGY STAR’s social media platforms, including Facebook, Twitter and Pinterest.

 Use the #RuleYourAttic hashtag. You can also email your picture or video to

“According to the Harvard School of Public Health, more than 46 million U.S. homes lack proper insulation,” said Liz McCarty, marketing communications manager for CertainTeed Insulation. “This campaign shows just how easy it is to quickly pop up into your attic to see how your own home measures up.”

As homeowners post photos, the EPA will offer customized advice through their own follow-up posts in the comments section on Facebook and Pinterest, and also through replies on Twitter. This feedback will encourage homeowners to make a decision about next steps—whether that’s adding more insulation themselves, shopping for materials and products, or hiring a contractor. ENERGY STAR is also providing additional sealing and insulation information and resources, including “how-to” videos, infographics, and blogs, on its campaign web site and social media accounts.

When considering insulation products, CertainTeed® InsulSafe SP Attic Insulation is an affordable solution that provides exceptional thermal performance and acoustics for a higher level of complete home comfort. It can be quickly, cleanly and easily installed right over current attic insulation, and because it’s blown in, it covers every nook and cranny. It will not rot or decay, won’t settle, and is noncombustible to ensure lasting R-value performance for the life of the home.

In addition, InsulSafe SP is a safe, sustainable product that contains recycled content. It is manufactured with no formaldehyde, dyes or harsh chemicals added and is certified by the GREENGUARD Environmental Institute for very low volatile organic compound (VOC) emissions.

The Rule Your Attic! campaign will run through November 20. For more information, go to the campaign site.

Read more about high performance home insulation

Topics: Building Green, Cost of Ownership, Energy Audits, Energy Star, Insulation, Remodeling

Companies: U.S. Department of Energy, CertainTeed

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