Survey: what do consumers really want in home appliances?
With the explosion of smart appliances, a recent survey found that consumers are looking for technology that's purposeful – not impractical.
In the midst of information overload, consumers are primarily looking for technologies that cut through the noise. Generally, respondents were much less interested in certain novelty technologies, such as refrigerators that make phone calls or equipped with television screens. Rather, they're interested in impact - technology that solves problems and saves time. In a recent survey conducted by Braun Research on behalf of Whirlpool Corporation - 83% of those surveyed said they are always looking for ways to spend more quality time with family and half of homeowners (48%) said doing daily chores cuts into that time.
"We're at an exciting intersection in home appliance design," said Brett Dibkey, vice president of Integrated Business Units at Whirlpool Corporation. "Consumers want technology that is both seamless and substantive and that means applying smart, thoughtful design to our home appliances from the inside out. Advanced sensor technology and connectivity allows consumers to perform daily tasks like laundry and washing dishes more efficiently. Smart product design allows them to do so at the touch of a button. It's really about creating appliances that will allow consumers to get back to doing what matters most -- spending time with family and friends."
According to the survey 79% of participants said technology can diminish personal relationships. That effect is not lost on the so-called "selfie" generation - 87% of millennials, younger Americans ages 18-34 and the tech savvy generation with a wealth of projected buying power, agree that technology can diminish relationships.
Survey findings include:
- On average, consumers can spend up to 11 hours combined each week on preparing meals, washing clothes and doing dishes.
- Nearly all homeowners are interested in energy efficiency (95%) and easy to clean (93%) features in their home appliances.
- Among the top appliance features that consumers think would make their lives easier easy cleaning was a common theme – 39% of respondents are looking for cooktops that don't stain, 38% want clothes washers that dispense detergent based on the dirtiness of clothing and 33% are looking for ranges that are easy to clean.
- Looking toward the future, around half of homeowners surveyed want the ability to pull up recipes from a countertop (50%), dry cleaning technology in the home (47%) and appliances that fold clothes (46%).
From the first electric wringer clothes washer in 1911 to the launch of today's connected appliances, Whirlpool Corporation has created more than a century of innovative solutions that matter to our consumers. Our purposeful technology is available right now, with precision dispense features on select Whirlpool and Maytag brand washers, easy to clean ceramic glass on select cooktops and time saving solutions like the new Swash 10 minute clothing care system from Proctor & Gamble and Whirlpool brand.
Read more about energy-efficient appliances.
Topics: Appliances, Connected Homes / Smart Homes, Cooktops, Dishwashers, Freezers, Going Green, Healthy Homes, Interior Design, Kitchen, Microwave Ovens, Ranges, Refrigerators, Sustainability Trends & Statistics, Wall Ovens
Companies: Whirlpool Corporation