Low-VOC paints make a difference in the air you breathe at home

Interior painting is one of the highest risk factors for exposure to VOCs. The United States Environmental Protection Agency has found that indoor VOC levels are 10 times greater than outdoor levels, and immediately after paint is applied VOC levels may be as much as 1,000 times higher.

However, VOCs are released long after the paint is dry, even when there’s no odor, leaving inhabitants still at risk for health problems.

In this video, John Salvadore, senior marketing manager for PPG Paints, discusses low-VOC paints and PPG's products that will help provide better indoor air quality.

VOCs pose health risks to humans and animals, with exposure causing eye and breathing irritation, headaches and nausea. Long-term exposure has been linked to cancer as well as kidney and liver damage.

VOCs are almost ubiquitous in paint commonly found at the local hardware store. But other options are available, including low-VOC, no-VOC and natural paints.

Paints typically come in two types, based on the type of solvent. Oil-based paints usually have a high level of VOCs, while latex, or water-based, paints are lower in VOC content.

Typically, inexpensive paints have a higher percentage of solvents, and thus a higher VOC content. These paints have fewer pigments and binders, requiring more coats to get quality coverage, increasing VOC exposure.

Components of paint

Pigment: Usually a finely ground powder, this is what gives paint its color. It can be customized to make any shade.

Binder: The medium that holds the pigments and forms the film that is left on the surface.

Solvent: Carrier of the pigment and binder; it evaporates, leaving the color behind. Solvents can be either water based or oil based. Although VOCs are found in all parts of paint, solvents typically carry most of these chemicals.

To better serve professional painters as well as homeowners, PPG Industries has consolidated its retail paint store structure. All U.S. stores under the PPG Pittsburgh Paints, PPG Porter Paints, and Glidden Professional brands will now be unified under the PPG Paints name. The new PPG Paints stores are in the process of being completely rebranded – inside and out – and will feature a new visual design and logo. The more than 600 U.S. company-owned stores create a national network of locations dedicated to painting professionals. The new PPG Paints branding updates are expected to be completed by the end of Q1 2015.

“We are excited to bring all of our regional store brands under one, national name,” said Tom Dougherty, director of marketing – pro/trade, PPG. “We know that every job matters to painting professionals, so we brought our strong store brands together to create a consistent coast-to-coast banner. And with our high quality products and comprehensive services in more places nationwide, PPG Paints can now better help professionals achieve great results on every project.”

New Brand, Same Quality Products

The same brand name that will be on the outside of all stores will also be on the outside of all paint cans: PPG Paints. Our product assortment will feature many of the quality products contractors have used for years under the Glidden Professional and PPG brands and will now be combined under the new PPG Paints brand. Customers looking for PPG Porter Paints products will still find the same great brand and products in their local PPG Paints store. Complete product details will be available on ppgpaints.com.

A complete offering of professional services will be available to PPG Paints store customers. PPG Paints store reps will continue to provide friendly, professional service and share their extensive paint expertise. Customers can access tailored advice from PPG Paints store and field reps and take advantage of extensive PPG Paints services, including:

  • On demand technical and jobsite support
  • Specification writing and application advice
  • On-time jobsite delivery
  • Color consultation, including renderings and previews
  • Digital paint selection tools

Read more about Low-VOC paints.

 


Topics: Going Green, Healthy Homes, Indoor Air Quality, Paint | Low VOC and No VOC

Companies: PPG Pittsburgh Paints, U.S. Green Building Council


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