Utility Green Pricing Programs: Design, Implementation and Consumer Response

Publication Type:
Special Report

Published / Updated:

Since the introduction of the concept in the United States, the number of unique utility
green pricing programs has expanded exponentially. The design and implementation has also changed, as has the consumer response to these changes. Topics gauged include:

  • Renewable energy sales and supplies
  • Green power sales and revenues
  • Ownership vs. purchases of supplies
  • New renewable capacity installations
  • Product type
  • Pricing
  • Marketing
  • Program implementation

As green energy becomes more ubiquitous, it's important to have a pulse on consumer reaction for effective implementation.
 

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